Let's Scope Your Project

Q1

What's your business name?

Q2

What does your business do? Describe it like you would to someone at a barbecue.

2–3 sentences is perfect. What do you sell, make, or offer? Who are your customers?

Q3

Where are you based?

Town/city and state. This affects SEO, local search, and how I position you.

Q4

What type of business is this?

• Service-based (you do something for people — training, tours, repairs, consulting)
• Product-based (you sell physical things — handmade, retail, wholesale)
• Both (services and products)
• Something else — please describe

Q5

Do you have an existing website?

• No — starting fresh
• Yes, but it needs replacing (what's the URL?)
• Yes, and I want to keep parts of it (what works, what doesn't?)

Q6

Do you already have a domain name registered?

• Yes — I own the domain (what is it?)
• No — I need to buy one
• I'm not sure what this means

Q7

What pages does your site need?

Tick all that apply. I'll suggest anything I think is missing.

• Home page
• About / Our Story
• Services or Products page
• Contact page with form
• FAQ page
• Gallery / Portfolio
• Blog
• Pricing page
• Testimonials / Reviews
• Location / Map
• Booking / Availability

Q8

Which package sounds right for you?

These are starting points — we'll refine based on your actual needs.

• Core Site ($1,500–$2,000 AUD) — Custom design, responsive, contact forms, SEO, blog, database, email notifications, full handover
• Full Site + AI ($2,500–$4,000 AUD) — Everything in Core, plus AI chat persona, AI content tools, full admin dashboard with inbox, analytics, and content writer
• Not sure yet — let's discuss after you've seen my questions

Q9

Do you need an admin dashboard?

A private control panel where you manage messages, content, reviews, and analytics — all in one place, any device.

• Yes — I want to manage everything myself
• Maybe — tell me more about what it does
• No — I'd rather you handle updates for me

Q10

Would you like an AI chatbot on your site?

A conversational assistant that knows your services, pricing, hours, and FAQs. Answers customer questions 24/7 in your voice — not a generic bot.

• Yes — this sounds really useful
• Maybe — I'd like to see how it works first
• No — I don't think my customers would use it

Q11

If yes — what should the chatbot know about?

Tick all that apply. The more it knows, the more useful it is.

• Your services and pricing
• Opening hours and location
• Product details and availability
• Booking and availability
• Local area information
• Frequently asked questions
• Shipping and delivery info
• Your story and background

Q12

What other AI tools would be useful?

Tick all that interest you.

• AI-suggested replies to customer enquiries (in your voice)
• AI blog post generator (drafts content for you to review)
• FAQ insights (see what customers actually ask)
• Analytics summaries in plain English

Q13

Do you need an online store?

• Yes — I sell products and want people to buy directly on the site
• Not yet, but maybe in the future
• No — I only offer services

Q14

If yes — how many products do you have?

• Less than 10
• 10–50
• 50–200
• 200+ (we should talk about this)

Q15

Do you ship internationally?

• Australia only
• Australia + New Zealand
• Worldwide
• No shipping — digital products or local pickup only

Q16

Do you need a newsletter system?

Subscribe/unsubscribe, subscriber management, automated emails. Add-on: +$300–$500.

• Yes — I want to build an email list
• Maybe later
• No

Q17

Do you have existing branding?

Logo, colours, fonts — anything that should carry over to the website.

• Yes — I have a logo and brand colours
• Partial — I have a logo but no defined colours or fonts
• No — I need everything designed from scratch

Q18

What vibe should your site have?

Pick the closest match, or describe your own.

• Clean and minimal — lots of white space, simple, modern
• Bold and energetic — strong colours, movement, impact
• Warm and natural — earthy tones, organic feel, handcrafted
• Professional and corporate — trust, authority, clean lines
• Dark and premium — dark backgrounds, gold/silver accents, luxury feel
• Something else entirely

Q19

Are there any websites you like the look of?

Drop a couple of URLs. Doesn't have to be in your industry — just sites where you think "I like how that feels."

Q20

Do you have photos of your business, products, or services?

• Yes — professional photos ready to go
• Yes — phone photos (decent quality)
• Some, but I'll need more taken
• No — I need help sourcing images

Q21

Do you have written content (about page, service descriptions, etc.)?

• Yes — I'll provide written content for each page
• Partially — I have some, need help with the rest
• No — I'll need help writing everything

Q22

When do you need the site live?

• As soon as possible
• Within a month
• Within 2–3 months
• No rush — get it right

Q23

What's your budget range?

Be honest — it helps me scope the right solution. All prices AUD.

• $1,500–$2,000 (Core Site)
• $2,500–$4,000 (Full Site + AI)
• $4,000+ (Full Site + AI + E-Commerce + extras)
• I'm not sure — help me figure out what makes sense

Q24

After launch, do you want ongoing maintenance?

Updates, backups, fixes, content changes. ~3 hrs/month. Or I can hand over everything and you're on your own.

• Yes — I'd prefer someone handles the tech ($150–$250/mo)
• Maybe — let me see how I go first
• No — just hand it all over and I'll manage it

Q25

Is there anything specific you want that wasn't covered above?

Special features, integrations with other services, specific ideas you've seen elsewhere — anything at all.

Q26

What's the single most important thing your website needs to do?

If it could only do one thing really well, what would that be?